Wednesday, December 30, 2009

Why Should You go for Magazine Ads

Magazine advertising has created its own place in the world of ads. Popular magazine ads have grown from the age old one liners to more visually attractive ads. It is almost impossible to ignore these ads whether they are good or bad. Magazines are a great way to reach your target audience since magazines cater to people of all ages. The demand for magazines is increasing day by day. So undoubtedly it is the most cost effective way to reach your target market.

Whether it is a radio ad or a TV ad, an online ad or magazine ad, proper advertising is crucial for the success of your business. Many of the advertising magazine publishers depend on successful ads for earning a good profit. According to them the success of their magazines depends on the success of the ads. The publishers earn more through ads than they do from their buyers.

If your ad is good it can bring phenomenal response. When you go to place your ad in any magazine keep these points in your mind. You should place your ad in the right category. For example if you sell designer wear then choose fashion or life style magazine instead of sports magazine.

The second important thing to remember is your target audience. Select a magazine that caters to your target audience. For example if you sell beauty products target the magazine that is popular among women. The right ad needs to be on the right place to get the best result.

You may think that why should you go for popular magazine ads when TV ads are believed to be the most popular form of advertising and it is true indeed. But different mediums offer different benefits. TV ads reach a wider audience but it is very expensive. If you don’t have a huge budget you can not go for TV ads. Magazine is the best option for you in this case. Another good point is that a TV ad runs for a few second but people can go through your ad over and again any time they want.

Magazine ads are also better than radio ads because they include visual representation which is very effective in drawing the attention of your prospective clients. Pictures are equal to a thousand words. Nicely done ads or funny ads will surely make the readers take a look at it.

Popular magazine ads are a good way of converting your advertisement into a recommendation rather than going for direct sales pitches like “buy my product”. Most of the magazines have some loyal customers which will help you as well to develop brand loyalty and increase credibility.

Magazine ads have many benefits but if wrongly made it can simply break your business. Remember that magazine ads go for visual representation. When the visual is good people remember you but when it is bad people also remember you as it creates a negative impact on the viewers mind. This will shatter your company image.

So before you go for popular magazine ads make sure that the visual and content convey the right message, to the right people and at the right time.

About the Author:

Steve is a media professional and writes for different online publications. For more information on advertising news or popular magazine ads he recommends you to visit

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Wednesday, December 2, 2009

Magazine Advertisements - Good Idea Or Bad Idea?

Despite the many media available for marketing in this age including direct mail, television, radio, Internet, and newspapers, magazine ads are quite effective as a marketing tool. This effectiveness was gauged by subjects' ability to recall ads. The authors of this article state that, in the creative aspect, five main factors affect the effectiveness of marketing through magazines.

The ad must be: "appealing...attention-getting...communicate(s) the main message... believable... persuasive." Of the two metrics discovered, in the Consumer Packaged Goods (CPG) area, researchers concluded that magazine readers' ability to recall an ad was based on ad quality. This was best demonstrated in the apparel category. Ads of this type were considered visually arresting. However, the most influential factor in the readers' assessment of ad quality for CPG was that which "encompasses communication/believability/ persuasiveness." Hence, magazine marketing must first attempt to be convincing and believable before trying to catch and hold a reader's attention.

Another area where magazine marketing is greatly effective is in the category of pharmaceuticals products. However, magazine ads are most effective for this area because the reader involvement is a key driver where pharma products are concerned. For pharmaceutical product ads to be most effective, it was found that the likeability of the magazine is most important. Also, subjects' having a home subscription to the magazine was shown to be unimportant, as many readers who were drawn to pharmaceutical ads noted purchasing their magazines at newsstands and often reading magazines while away from home.

Therefore, these findings showed that magazines carrying pharma ads should look to appeal to broader audiences in whose hand the magazine may fall rather than just a set subscription base. Finally, to be most effective, magazine ad campaigns should consider their choices of magazine genres and their audiences as they relate to categories of products. As well, magazine marketing should focus less on the conventional metrics that were once thought important, such as: ad placement and strategic positioning, frequency of readership, subscriber versus secondary reader base, and the publication's length. Magazine marketing should consider newer metrics, two of which are those mentioned above - ad quality and reader engagement.

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